Blog And Ping - The Basics

Wednesday, November 25, 2009

Blogs and ping are the most frequently used words in the IT sector today. These two words are on everyone's lips today. So why are blogs and pinging getting so much importance today? Blogs and pinging can get you very good profits in the wrong run. So what exactly are blogs and pinging?

A blog is a website where members can discuss online their views on a particular topic. There are some blogs that are general in nature where people can discuss anything and there are blogs on which you can discuss only on a particular topic. However it is advisable that when you start a blog it should not be generalized but it should be opened on a particular topic. For example instead of starting a blog on the Information Technology you can start a blog only on Microsoft Technologies. There are a lot of blog softwares that you can use on your server and then run it independently.

Blogs are increasingly used for SEO marketing. Through blogs you can advertise your internet site on the blogs. Blog and ping is a process through which you can post a snippet of information from your site to a blog to increase your SEO. When you post snippets of your website information on the blog, search engine sites like Google and Yahoo will find it more easily. The search engine will be able to track your site more easily due to spidering and indexing. You can blog and ping only very important information from your site and not all information. You can also rent links to your site which makes the work of spidering easier for search engines. There were many aggressive marketers before who used to blog and ping all their web pages and that also repeatedly. As a result the search sites termed the individuals spammers and then banned their websites from ranking.

So how is blog and ping done successfully? The tasks can be easily done with the help of softwares like Wordpress and RSS to Blog. Using these softwares you can submit your links to over 50 blog directories at a click of a button. You can download Wordpress and RSS to Blog and then install them on your computer. Once you have installed the programs on your computer you should them customize them according to your needs. Then you should create a list of links from your site that will use in the blog sites. You can do this automatically using RSS to Blog. You can save these links for future use also so that you don’t have to enter the list of links all over again. You also have the ability to add more data to RSS to Blog from external sources. The list of blog entries are automatically modified when you make more entries.

Hence we see that blog and ping are one of the best methods to make your website more famous in the search engines. You can use them and also modify their configuration according to your needs.

5 Big Mistakes That Bloggers Make...

If you've just entered the world of blogging or if you've been blogginh for a short time and find that things are not working out as you expected, it will be worth your while to spend some time understanding the common mistakes that bloggers make, mistakes that make it hard to enjoy what should be an enjoyable, satisfying experience: Blogging!

The five most common new blogger mistakes are:

Diving in (rather than wading in)

Having unrealistic expectations

Losing focus

Plagiarizing

Ignoring the reader

Diving in! Many bloggers are so anxious to get started that they dive in rather than wading in slowly -- its a mistake in an unfamiliar swimming pool or pond and its a mistake when entering a new arena such as the 'blogosphere.' Consider these things before you start your Blog:

Find a focus for your blog . . . a focus that reflects what you know, what interests you and what you enjoy talking and writing about. No topics are out of bounds: politics, religion, science, sexual orientations, comedy, exercise, diet, diseases, etc., etc..

Take the time to read dozens of different blogs: note the colors, graphics and layouts to get an idea of what appeals to you. Also note that some bloggers are long-winded and others are brief and to the point . . . others are just chatty and entertaining and have no particular point to make . . . this too is a personal style you get to choose.

You need a host for your blog, some are free, some charge a small amount per month for their service, some are simple to use and some require more technical knowledge, some have more features than others; choose carefully, once you've established your blog and have a few regular readers you may not want to change your address (your URL).

You may or may not want to use your real name on your blog, this depends on many factors, not the least of which is your stance on controversial issues and how publicly you want to be identified with your opinions.

Unrealistic expectations! If you come to blogging expecting instant results: a large readership and many complimentary comments, you may be disappointed. There are tens of thousands of blogs online vying for the same audience. Patience and tenacity are essential on your part. If you write well, find a unique niche to fill, have appealing titles for your posts and tirelessly promote your blog the readership and comments (some of which will be complimentary) will come.

Losing focus! When you started your blog you had a particular reason for doing so; it might have been to express your views on a topic or it might have been to just communicate with a close circle of friends about your daily activities. Readers will come to your blog for the first time and either be interested in your subject matter or not, will either like your style or not and, if they like your subject and style they may comment and then come back later. Once you've established a topic and tone for your blog you're free to change it but to do so you're basically starting all over.

Be aware that you can have more than one blog, each one devoted to a particular topic and each one, if you choose, under a different identity.

Plagiarizing! There are some great bloggers out there and as you surf through blogs you might find one who said something really well, something that resonated with you and something you want to put in your blog. DON'T just copy and paste someone's words in your blog without giving them credit, making it look to the world like the words are yours. If you write it, write it in your own words and write it better, adding your own thoughts and feelings and then be gracious, mention where you got the idea and provide a link.

Ignoring the reader! Some of the people who read your blog will leave comments; some readers will agree with you and some readers may even praise your insights but most will pick a point you've made and criticize it. People leave comments on others blogs for the same reason they themselves blog, to exchange ideas and express their points of view. Always respond to your readers comments; thank them for reading and taking the time to comment (even the severe critics) and then respond, as appropriate, to their comment. If you ignore your comments your readers may end up ignoring your blog.

10 Essential Blogging Tools

you finally decided to take the blog leap. You’ve heard all about the marketing and search benefits so you stepped up to the plate and signed up for a TypePad, MovableType or WordPress blog software package and now you’re a blogger.

Okay, now what? Add the ten essential blogging tools listed below and you will also be well on your way to creating and promoting a blog that is a powerful marketing tool. I’ll explain the use of the tool and offer some suggestions, including the tools I use on my own blogs including the DuctTapeMarketing blog.

Feed reader

The best way to learn about blogs and blogging is to read, or at least scan, lots of blogs. One of the wonders of blogs is that you can have every new post from every blog you want to read delivered to your desktop or to online location via RSS, so you can easily read and scan the posts of many blogs in a very short time. Newsgator is a good online choice for feed reading and also has a version that integrates with Outlook. I use a free online service know as Bloglines. http://www.bloglines.com

Subscriber center

You need to make it easy for your blog visitors to subscribe to your blog’s RSS feed – so they can read your blog in their favorite feed reader. The best way to do this is to go to FeedBurner and burn your own RSS feed their and use the tools they provide to set up automatic subscriber links so people who want to use Bloglines, Google Reader, MyYahoo or Pluck, for instance, can click on one button to subscribe. Tech types can figure this out without the buttons but why not make it easy for anyone to figure out.

Side note – subscribe to each of these yourself and you will force some blog spiders to visit your site. http://www.feedburner.com

Email subscription option

A lot of people will never get the whole feed thing, but everyone gets email. Create an option for people to subscribe by giving you their email address – they will simply receive your blog posts like an email message. FeedBurner offers this service for free. FeedBlitz is another option or, if you already have an autoresponder email list service they may offer this service. AWeber offers this and helps me integrate these blog email subscribers into my other mailing lists.

Blog and RSS directories

There are hundreds of blog and RSS directories and getting listed in many can be a good thing. I use a piece of software called RSS Submit, but you can also visit Robin Goode’s frequently updated list and submit your blog and feed by hand.

Hint: subscribe to the RSS feed he offers and you will be notified when new directories are added.

Ping service

Pinging is a term used for letting the various blog and RSS directories know when you have posted new content. Again, FeedBurner offers this as an automatic option called PingShot and you should activate it. PingGoat and Ping O Matic are other options but they require that you visit and update your record each time you post new content.

Bookmark manager

As you surf around the web or hop from blog to blog you may find sites that you want to point out to your readers. Online bookmark managers allow you to bookmark and categorize web and blog pages as you collect them and are a great tool for managing all of the stuff you find on the web. I use del.icio.us but BlinkList does a fine job as well. http://del.icio.us

Blog stats

I like to track a few key stats in real time because it shows what other blogs might be linking to you or posting about your blog. A lot of people just like to track this kind of thing for fun and frequently visit sites like Technorati. I like to track it for networking opportunities. I use a tool called MyBlogLog because it allows me to see where traffic is coming from but also tracks what links on my blog visitors are clicking on. It’s amazing how this data can help you write more effectively. (MyBlogLog also ranks your links so visitors can see which links on your site are the most popular.)

Desktop posting

With most blog software you must go online and post using a set of tools provided by the blog software. Many bloggers like to use a desktop application to create and submit their posts as it gives them some extra tools and allows them to more easily integrate content and files on their computer. http://w.blogger.com

I use w.blogger but also like Performancing, Qumana and ecto (apple folks) (w.blogger also doubles as a really simple HTML editor.)

Tell a friend script

My blog software (pMachine) has a feature that allows a reader to click a link and send the post to a friend. This tactic brings me lots of readers. You might try looking here for some simple scripts that do that same
http://www.javascriptkit.com/script/script2/tellafriend.shtml
http://www.stadtaus.com/en/php_scripts/tell_a_friend_script/

Republish your feed headlines

The ability to republish your blog posts on other web pages, sites you own or sites of strategic partners is a great way to expose folks to you blog content. One more time we turn to FeedBurner for a painless way to republish your blog post to any web page you choose with something they call BuzzBoost

7 Tips to Building Your Blog's Readership

Attracting traffic to a blog or a web site is challenging enough. So from the very beginning, when you start to see visitors coming to read your blog, be sure that they feel comfortable to stick around. And there are a number of ways you can help them to do just that.

Here are seven vital ingredients for building a successful blog with a loyal following.

1. Publish Regularly.

As your readers become familiar with the frequency of your posts, it will influence their visiting behavior. If your readers know that you post fresh content every day, they will probably come every day to read it. If they know you post on Mondays, Wednesdays and Fridays, that's when they will come.

2. Stay on Topic.

Stick to your niche. If your blog doesn't have a niche, give it one. Readers like blog's that are focused on a particular theme or topic. If you have no theme and just post about anything, then readers are less likely to become passionate about your blog and will probably move on to somewhere else.

3. Use Meaningful Titles in Posts.

This not only announces clearly what the post is about, but it will help people navigate your blog and also influence your ranking with search engines.

4. Interact With Your Readers.

Think of your blog like a conversation. You post. Readers comment. Be active and be positive as you interact and converse with your readers.

5. Highlight Your Best Posts.

Don't let your best posts get lost in your archives. It’s always a good idea to link to your best posts from a ‘best posts’ category on the main page.

6. Provide Good Navigation to Popular Pages

If you help people find the key pages within your blog, their visit will be a much more enjoyable experience.

7. Avoid Not Posting for Extended Periods.

If someone visits your blog and discovers that the last post was three weeks ago, they will probably be disappointed. If you don't post, people may give you the benefit of the doubt and come back on a few days to check, but you better believe they will lose interest quickly if you fall out of your regular schedule and stop posting.

There you have it. Seven little tips that will make a big difference to your blog's readership. It's not rocket science. It's just using some common sense when posting and interacting with your readers.